GORK JOURNAL

Media Combines

Design: CUUB studio
Project: Cremorne office building
Client: Fieldwork Architects
Location: Melbourne, Australia


Just yesterday, while strolling along Pyatnitskaya Street, I discussed with an old acquaintance about technical combines like Art-3D in their heyday and companies that are now striving for similar scale in the market.

From a business perspective, it’s an excellent model. The main Unique Selling Proposition (USP) is a comprehensive service package that includes renders, website, animation, brand book, etc. Clients don’t have to worry about details and can hand over everything for a good fixed cost with a request to implement content ideally within five months and five days.

However, no matter how well-coordinated the team’s actions are, to meet the "yesterday" deadline, the company will always use standard solutions or "mass market," and this applies to projects of any level.

In my opinion, such combines will only survive if they maintain median quality standards in the market. Which, over the past five years, has increased quite significantly.
Architecture