Branding: The Salt
Project: Residenzen Am Weinberg
Client: Whitecrow Partners
Location: Stuttgart, Germany
A short definition of branding is the presentation packaging of all available materials for the sale of an architectural object.
Choosing a branding agency is no less important than choosing a contractor for visualization, and if we consider our bias towards development, the list of works covered by this section will explain why:
Branding can both enhance the perception of a project and cause rejection. Today’s project is about excellent branding.
Project: Residenzen Am Weinberg
Client: Whitecrow Partners
Location: Stuttgart, Germany
A short definition of branding is the presentation packaging of all available materials for the sale of an architectural object.
Choosing a branding agency is no less important than choosing a contractor for visualization, and if we consider our bias towards development, the list of works covered by this section will explain why:
- Formation of a corporate style (fonts, color palette, logo, materials)
- Distilling the idea into understandable and simple theses
- Selection or creation of a visual associative array from photographs or drawings
- Website and landing page development
- Adapting social networks for the project
- Development of printed materials (brand book, business cards, presentation, brochures, and other identity items)
- Finally, integrating visualization as the main content
Branding can both enhance the perception of a project and cause rejection. Today’s project is about excellent branding.