Ph: Kirill Gorozhanin
I’ve long reconciled with the fact that practical calligraphy never really took root in my consciousness. My handwriting is akin to that of a seasoned medical worker :) However, I have a love for fonts and understand their significance.
Architecture and fonts are among the oldest domains that humans have mastered and continue to develop. Their appearances have evolved in parallel. By covering the architecture with drapery and leaving only a plaque with text, it’s often possible to accurately determine the style of the project. For instance, Roman fonts hint at the Pantheon, Old Slavonic at wooden architecture and the Russian style, Gothic at Notre-Dame, and the typical fonts, especially those of early USSR, at the equally typical panel houses and Stalinist buildings.
In the modern world, regarding the influence of fonts on products, particularly architecture, I’d highlight Jobs (easy to correlate Helvetica or the current San Francisco with Apple retail stores), and among our own, Lebedev (adapting the city’s information flows to a unified style).
I’ve long reconciled with the fact that practical calligraphy never really took root in my consciousness. My handwriting is akin to that of a seasoned medical worker :) However, I have a love for fonts and understand their significance.
Architecture and fonts are among the oldest domains that humans have mastered and continue to develop. Their appearances have evolved in parallel. By covering the architecture with drapery and leaving only a plaque with text, it’s often possible to accurately determine the style of the project. For instance, Roman fonts hint at the Pantheon, Old Slavonic at wooden architecture and the Russian style, Gothic at Notre-Dame, and the typical fonts, especially those of early USSR, at the equally typical panel houses and Stalinist buildings.
In the modern world, regarding the influence of fonts on products, particularly architecture, I’d highlight Jobs (easy to correlate Helvetica or the current San Francisco with Apple retail stores), and among our own, Lebedev (adapting the city’s information flows to a unified style).