Project: The Line
Consulting: McKinsey, Bain, BCG
Location: Saudi, Arabia

There are countless cities across the globe. However, almost none of them solve the problem of high-quality transformation of pedestrian and transport connections.

For instance, the fact that Moscow has significantly increased pedestrian and green areas, and introduced paid parking, as we see, contributes little to the elimination of traffic jams. People’s flows are heavily intertwined with transport arteries, and noise and air pollution are eternal satellites of the modern metropolis.

Prince Mohammed bin Salman Al Saud of Saudi Arabia proposed a radical change in the approach to urban environment formation. The concept involves stretching the city into a long line, with all transport arteries going underground. Preliminary estimates suggest that one could travel the 170 km from one end to the other in just 20 minutes. Naturally, the city will be powered by renewable energy sources.
3D visualization