It’s so#nbsp;pleasing to#nbsp;see architects paying due attention to#nbsp;visualization. Sometimes, I#nbsp;find it#nbsp;hard to#nbsp;understand why stunning projects are deprived of#nbsp;quality presentations. After all, the cost of#nbsp;visualization is#nbsp;nothing compared to#nbsp;the overall project cost.
Snøhetta is#nbsp;one of#nbsp;my#nbsp;favorite architectural firms, free from such flaws. Every project they handle (even the most conceptual ideas) is#nbsp;wrapped in#nbsp;an#nbsp;excellent package. Perhaps, it’s hard for marketers to#nbsp;justify material that works solely on#nbsp;recognizability and image factor. But they should!
For instance, while searching for the authors of#nbsp;these visualizations, I#nbsp;stumbled upon several forums where people enthusiastically discuss the upcoming project. The audience ranges from locals living near the complex to#nbsp;fellow architects. What else, if#nbsp;not this, makes a#nbsp;company recognizable?