Cycle: Quality Criteria
3D: Zynka Visual
Pr: Life in the flow lane
Client: Sjöson
People are typically portrayed in close-up shots. We have long abandoned using them in bird’s-eye views, as they tend to resemble ants more than humans.
Skillfully integrating people into a scene not only brings the perspective to life but also allows the end consumer to immerse themselves in the render’s scenario. For this reason, over the past three years, we have preferred to incorporate 2D people instead of 3D, addressing the issue of photorealism and providing flexibility for clients to implement the intended narrative.
If you’ve been in the market for a while, you’ve likely encountered requests like "Place an elegant lady in a white hat and flowing dress, pushing a stroller and holding a branded coffee cup, walking into the sunset." Or, as is typical in the United States, specifications in terms of demographics like "33% Caucasian, 33% African American, and 33% Asian."
All of this is feasible. But I implore you not to undercut the market. Searching, purchasing, placing, and integrating each element takes a considerable amount of time and resources.
3D: Zynka Visual
Pr: Life in the flow lane
Client: Sjöson
People are typically portrayed in close-up shots. We have long abandoned using them in bird’s-eye views, as they tend to resemble ants more than humans.
Skillfully integrating people into a scene not only brings the perspective to life but also allows the end consumer to immerse themselves in the render’s scenario. For this reason, over the past three years, we have preferred to incorporate 2D people instead of 3D, addressing the issue of photorealism and providing flexibility for clients to implement the intended narrative.
If you’ve been in the market for a while, you’ve likely encountered requests like "Place an elegant lady in a white hat and flowing dress, pushing a stroller and holding a branded coffee cup, walking into the sunset." Or, as is typical in the United States, specifications in terms of demographics like "33% Caucasian, 33% African American, and 33% Asian."
All of this is feasible. But I implore you not to undercut the market. Searching, purchasing, placing, and integrating each element takes a considerable amount of time and resources.