Cycle: Quality Criteria
3D: Aesthetica studio
Pr: Knubben
Arch: Snøhetta
Location: Arendal, Norway
Many clients, when assigning a task or forming a brief, roughly imagine the presentation of the future project in their mind. This image can be based on references:
Blindly following suggested references from the first and second points is highly discouraged, as the references may be of poor quality or, for example, not match the project’s goal.
The best option would be your portfolio, where for the requested reference, you provide a render you’ve compiled yourself. Firstly, this saves the client from others' mistakes in lighting, presentation, framing, etc. Secondly, it resolves the issue of expectations and preferences. The client will clearly understand the level of presentation they will receive in the end. There’s a high chance of a "Match" at the finale.
3D: Aesthetica studio
Pr: Knubben
Arch: Snøhetta
Location: Arendal, Norway
Many clients, when assigning a task or forming a brief, roughly imagine the presentation of the future project in their mind. This image can be based on references:
- Works found on the internet
- Clients' own projects
- Your personal portfolio
Blindly following suggested references from the first and second points is highly discouraged, as the references may be of poor quality or, for example, not match the project’s goal.
The best option would be your portfolio, where for the requested reference, you provide a render you’ve compiled yourself. Firstly, this saves the client from others' mistakes in lighting, presentation, framing, etc. Secondly, it resolves the issue of expectations and preferences. The client will clearly understand the level of presentation they will receive in the end. There’s a high chance of a "Match" at the finale.