GORK JOURNAL

Roerich

Part 2

Photo: Gork Journal


Continuing from publication about Roerich, I would like to add a few more interesting observations.

1.iMac
Let me voice a conspiracy theory — take a look at the first slide. Jonathan Ive (former chief designer of Apple) clearly studied Roerich’s work, as I see a damn iMac in the stand for writing and reading.

2.16*9
While processing the photographs, I noticed that most of the paintings have a 7:5 and 16:9 format (hello forbidden fruit) long before a strict hierarchy was established. 16:9 is my favorite format. 99% of the studio’s photographs and works are in this ratio.

3.Visual Acuity
I constantly talk about the importance of training visual acuity to develop personal taste and presentation. I want to give a couple of comparisons of how this is applied in practice. Slide 2 (Chechnya), 3−4 (Dagestan), and 5−6 (Teriberka). The first is a painting by Roerich, the second is my photograph. It’s hard to say how it works, because the goal wasn’t to replicate the painting’s subject, but, apparently, the baggage of studied works, like a neural network, activates when searching for a good frame.

4.Modern Design
Finally, I’ll add a couple of examples of early 20th-century modern design (slide 7):

  • Nicholas Konstantinovich’s business card. Would you like one for your collection?
  • a poster for Roerich’s exhibition in New York. It’s so good and relevant that it’s hard to believe in the 100-year history of these exhibits.

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